Doing things differently leads to something exceptional.

Abslout always has exceptional things when it comes down to advertising. Also this video by TBWA NY is exceptional again. (via Fubiz) :

A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. See something different in an ABSOLUT WORLD. (from the ABSOLUT world on Youtube)

See the making of on Facebook: http://www.facebook.com/ABSOLUT

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