In Belgium ad agency McCann Erickson has launched the Life is Live campaign for Microsoft.

Windows LiveMicrosoft wants to promote it’s ‘LIVE’ platform to the Belgian surfers and make it possible to register an @live.be email account and enjoy more LIVE features and tools as there are Live Messenger, Live Mail, Live Writer, Live Toolbar, Live Photo Gallery and not to forget Live Spaces.

To promote all this the campaign is quite neat. You, as a visitor can record a video an the campaign site, upload it and get rated by other visitors and friends via a tell-a-friend option. If a visitor with a recorded video gets in the top 20 of best rated video’s the visitor will get his 5 seconds of fame in a real live broad casted TV spot on national television in Belgium.

We at our company, Boulevart also recorded a video, because we were initially the ones that were going to build the platform and now want to win our 5 seconds of fame. Please vote for us.

(x-posted at Labs.Boulevart.be)

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