Interactive trend map

Posted by claudio.capo on October 6th, 2009

Want to know what’s hot at the moment or want to have a window to look back? This beautiful interactive trend map from DailyRadar gives you the opportunity to show you the trends of the moment and the recent past. Select a category for narrow filtering or leave it for an overall overview.

(via thenextweb.com)

Other great trend maps at
- Webtrendmap.com
- Informationarchitects.jp

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I wear your shirt

Posted by claudio.capo on January 21st, 2009

I wear your shirtHow great is this. Some guy named Jason decided to wear a different shirt for 365 days. Not just ‘a’ shirt! A shirt you or anyone can send him. Days are sold at “face value” so January 1 is $1 and December 31 is $365.”.

A brilliant but so simple idea.

What Jason will do in return is blogging about the day with your shirt, take pictures and video’s. To be more precise:

  • Daily Video on YouTube & Ustream.tv
  • Daily Photos on the blog & Flickr
  • Daily Posts on the blog & Twitter
  • Calendar (You/Your Company’s Logo & Website)

So far, all days until the end of June are sold out. This means he already generated US$ 16.471 just for these months. (calculation can be found in the comments on Marc Bowness blog (see link below)). The rest of the year some more days are sold, which means Jason is making good money so far.

If Jason will sell out all days of the year, and I hope he does, he will make US$ 66.795. Which to me sounds like a great amount of money for a ‘fun project’ of one year. I am sure there is no stress involved.

Marc Bowness asks himself if this would work in the UK or indeed, in any other country. Or is this one of those typically ‘American’ projects?

In his comments I replied that it can work everywhere. If you only try to generate enough buzz, you will get through it. Nowadays we all have enough connections to spread the word: Facebook, Linkedin, Twitter, …, all of your contacts in your address book. Spread the word amongst colleagues, friends, neighbours or hand out pamphlets in your local bakery/grocery store.

The only question that we all might have is ‘why didn’t I came up with that idea?”

Other examples:
- The Million Dollar Homepage
- The Big Word Project

Paddy Donnelly (from The Big Word Project) replied via Twitter that he has an interview with Jason, from I wear your shirt, on his blog.

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State of the Web anno summer 2008

Posted by claudio.capo on July 23rd, 2008

State of the WebMatthew Inman did a pretty neat job by illustration the State of the Web anno summer 2008. Reminds me of the Epic 2015 story made for the Museum of Media History.

Here is the 2007 version of the State of the Web.

(thanks to MurtenSaerbi en Sara)

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The day there was no news

Posted by claudio.capo on May 18th, 2008

What a brilliant composition. No news meaning good news. This is a way of spreading hope and a strong message to all of us that it actually can be different. Love it.

(via Ethan Bodnar, by Pixelsurgeon)

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Dyslexia

Posted by claudio.capo on March 29th, 2008
verBrudioStusselaar

Last night and still a part of this morning we did some fun things at work.

Belgian youth radio Studio Brussel has turned 25 years and the entire week they are celebration doing fun things as well. People can participate and create things. But one thing caught our attention at the office and that is that they are giving away a holiday to Tanzania for 25 people. The most blasting concept will win. I have no idea how the jury will pick the winner but I fore sure like to go to Tanzania. So we thought of a concept that might be considered a winner.

Our concept is based on a Douwe Egberts coffee commercial in which a character speaks dyslectic until he gets his first coffee in the morning. These commercials are in Dutch and French but basically it translates the word koffie (sounds like ‘coffee’) into fokkie (sounds like ‘focky’). The commercials are a huge hit and are made by Duval Guillaume.

Our concept we’ve build for the 25th anniversary of the radio station is, as said, based on the Douwe Egberts commercial and creates a dyslectic name once you enter your name. It’s quite funny, if I may say so myself.

Try it at www.verbrudiostusselaar.be. (for the non-Dutch speakers, just enter your name in the middle of the screen and push the red button)

cross posted at labs.boulevart.be

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The User is the Content

Posted by claudio.capo on November 22nd, 2007

The User is the ContentI read a post at Bnox.be about what “experts‘ are saying/thinking about USG in the year 2020. Frankly, I don’t know if USG is still an actual topic in about 13 years. Maybe content will be chewed and prepared for us. Maybe a new law will be in order to avoid and punish miscommunication. Maybe USG content will take a flight and leave marketeers without a job. Maybe, maybe …

I am curious to read about those experts ideas.

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Microsoft’s Life is Live

Posted by claudio.capo on November 16th, 2007

In Belgium ad agency McCann Erickson has launched the Life is Live campaign for Microsoft.

Windows LiveMicrosoft wants to promote it’s ‘LIVE’ platform to the Belgian surfers and make it possible to register an @live.be email account and enjoy more LIVE features and tools as there are Live Messenger, Live Mail, Live Writer, Live Toolbar, Live Photo Gallery and not to forget Live Spaces.

To promote all this the campaign is quite neat. You, as a visitor can record a video an the campaign site, upload it and get rated by other visitors and friends via a tell-a-friend option. If a visitor with a recorded video gets in the top 20 of best rated video’s the visitor will get his 5 seconds of fame in a real live broad casted TV spot on national television in Belgium.

We at our company, Boulevart also recorded a video, because we were initially the ones that were going to build the platform and now want to win our 5 seconds of fame. Please vote for us.

(x-posted at Labs.Boulevart.be)

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Areva – Energy Experts

Posted by claudio.capo on June 4th, 2007

Nice campaign from EURO RSCG & H5 made for Areva back in 2004.

(via Zach Klein)

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Visit Flanders

Posted by claudio.capo on September 22nd, 2006

Ever wanted to go on a journey? A virtual journey in Flanders to make you mouth water so you actually take the trip in real life?

Visit Flanders
Here at work we make create websites, and sometimes they are extraordinary. So we recently launched 72 hours in Flanders. It’s a website, actually a journey, created for Tourism Flanders to promote Flanders in the United Kindom.

The site if filled with info about place you can visit within the 72 hours. The site is coverd with beautiful pictures and the site seen in it’s whole is just fantastic.

So go ahead and take this journey.

At the same time this other great website was launched. A site on which you can actually plan your trip based on key items of your interest you can select. After you made your selection you get a detailed planning outlined for you to enjoy.

Again, what are you waiting for to enjoy this great experience?

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MyFrog

Posted by claudio.capo on September 13th, 2006

Rupert’ Murdoch is hungry. Seems like News Corp just bought Jamba (Jamster). Does this mean we are going to see more Crazy Frog on MySpace? Or more of those annoying ringtone banners?

(source: digimedia)

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