soulcreation

In Belgium ad agency McCann Erickson has launched the Life is Live campaign for Microsoft.

Microsoft wants to promote it’s ‘LIVE’ platform to the Belgian surfers and make it possible to register an @live.be email account and enjoy more LIVE features and tools as there are Live Messenger, Live Mail, Live Writer, Live Toolbar, Live Photo Gallery and not to forget Live Spaces.

To promote all this the campaign is quite neat. You, as a visitor can record a video an the campaign site, upload it and get rated by other visitors and friends via a tell-a-friend option. If a visitor with a recorded video gets in the top 20 of best rated video’s the visitor will get his 5 seconds of fame in a real live broad casted TV spot on national television in Belgium.

We at our company, Boulevart also recorded a video, because we were initially the ones that were going to build the platform and now want to win our 5 seconds of fame. Please vote for us.

(x-posted at Labs.Boulevart.be)

If you really want to touch someone, send them a letter. This is a beatiful campaign for the Australian Post. I love the expression this poster shows. Doesn’t it want to make you write a letter again?

(via iZIP)

Here is a simple but great guerilla campaign made by Ogilvy (New Delhi) for Duracell. Just an image of batteries at the back of a vehicle driving through the city.

Campaign dates back from October 2006.

(via Twenty Four)