NameThis, a Kluster.com initiative, is a service that let’s others suggest names for your service, product or company. Within a 48 hours time frame visitors of NamThis.com can suggest names based upon a description of your service, product or company to launch. Or how they call it: “collaborative product/company naming”. The fun part is that you might have a change to get paid whenever you picked the right name (based upon some mathematic calculations by their system).
Yesterday I attended the Plugg conference in Brussels. A conference with the main focus on raising global awareness for European start-ups in the Web / Mobile 2.0 field. A first time ever event of this kind in Belgium. I wish to thank Robin Wauters for his great organizational skills and pulling this thing together.
I arrived late due to traffic in and around Brussels. I should have left home earlier. So I missed the first presentation but according to Miel (coolz0r) I didn’t miss much.
The second presentation though was quite interesting. Max Niederhorfer spoke about the Future of Online Games. Here are some things I remember which I found very interesting:
The most popular game at this very moment is ‘poke’ on Facebook. Surprised? I am not. Just a click to get someone’s attention and to get a sheep thrown back at you.
Also very surprisingly was that 57% of the people that play online are women (did I get that well?). Desperate housewives? I heard about these figures before.
People who play online actually rather play with friends than strangers. Even it’s for 5 minutes.
Silverlight goes 3D. If someone has more info on this, please send some.
Since Social Media is becoming a very hot topic and will be even hotter next year, some people claim to be a social media expert (for a while already). But what is a social media expert? I read some blogs writing about this topic and I must say it is not that simple to define a clear profile.
For example B.L. Ochman says that the purpose of social media marketing is to engage enthusiasts and existing customers in an interactive community in order to drive more traffic and sales. This creates a highly involved audience who recognize and interact with the brand clearly.
I do not totally agree. I have seen a few brands, or at least agency have done this for them, on several social networking sites. (mostly MySpace) But is their intention driving sales? I believe not. I think it is a nice way to expose your brand mostly within the Generation Y segment.
I totally agree with the fact that Social Media Marketing is helping companies to add tools such as blogs, wikis, widgets, audio and video broadcasting, social networks, user-generated content, and peer to peer ratings to their communication mix. Not to forget mashups and the use of API’s.
As I read some articles by Shel Holtz, Josh Hallet and Stuart Bruce from back in 2006 a social media expert seemed to have a good knowledge about podcasts and blogs. More than a year later this for sure is still an actual topic.
Kami Huyse also has her idea about Social Media Experts. Most links mentioned in this article come from her post.
NameThis, a Kluster.com initiative, is a service that let’s others suggest names for your service, product or company. Within a 48 hours time frame visitors of NamThis.com can suggest names based upon a description of your service, product or company to launch. Or how they call it: “collaborative product/company naming”. The fun part is that you might have a change to get paid whenever you picked the right name (based upon some mathematic calculations by their system).
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