soulcreation

First have a look at this funny viral campaign called Unexpected Performance at Stansted Airport. This viral was created by Rubber Republic somewhere in 2008 if I am correct.

Now Saatchi & Saatchi does the same thing on a much larger scale for T-Mobile. I guess it made some passengers smile that very morning on January 15 2009 in Liverpool Street Station.

This campaign also looks a bit similar to the fantastic stunt from Improv Everywhere performed in Grand Central Station (NY).

Talk about copy and improve. People from Saatchi paid attention to the work of others.

How great is this. Some guy named Jason decided to wear a different shirt for 365 days. Not just ‘a’ shirt! A shirt you or anyone can send him. Days are sold at “face value” so January 1 is $1 and December 31 is $365.”.

A brilliant but so simple idea.

What Jason will do in return is blogging about the day with your shirt, take pictures and video’s. To be more precise:

• Daily Video on YouTube & Ustream.tv
• Daily Photos on the blog & Flickr
• Daily Posts on the blog & Twitter
• Calendar (You/Your Company’s Logo & Website)

So far, all days until the end of June are sold out. This means he already generated US$ 16.471 just for these months. (calculation can be found in the comments on Marc Bowness blog (see link below)). The rest of the year some more days are sold, which means Jason is making good money so far.

If Jason will sell out all days of the year, and I hope he does, he will make US$ 66.795. Which to me sounds like a great amount of money for a ‘fun project’ of one year. I am sure there is no stress involved.

Marc Bowness asks himself if this would work in the UK or indeed, in any other country. Or is this one of those typically ‘American’ projects?

In his comments I replied that it can work everywhere. If you only try to generate enough buzz, you will get through it. Nowadays we all have enough connections to spread the word: Facebook, Linkedin, Twitter, …, all of your contacts in your address book. Spread the word amongst colleagues, friends, neighbours or hand out pamphlets in your local bakery/grocery store.

The only question that we all might have is ‘why didn’t I came up with that idea?”

Other examples:
- The Million Dollar Homepage
- The Big Word Project

Paddy Donnelly (from The Big Word Project) replied via Twitter that he has an interview with Jason, from I wear your shirt, on his blog.

Last night and still a part of this morning we did some fun things at work.

Belgian youth radio Studio Brussel has turned 25 years and the entire week they are celebration doing fun things as well. People can participate and create things. But one thing caught our attention at the office and that is that they are giving away a holiday to Tanzania for 25 people. The most blasting concept will win. I have no idea how the jury will pick the winner but I fore sure like to go to Tanzania. So we thought of a concept that might be considered a winner.

Our concept is based on a Douwe Egberts coffee commercial in which a character speaks dyslectic until he gets his first coffee in the morning. These commercials are in Dutch and French but basically it translates the word koffie (sounds like ‘coffee’) into fokkie (sounds like ‘focky’). The commercials are a huge hit and are made by Duval Guillaume.

Our concept we’ve build for the 25th anniversary of the radio station is, as said, based on the Douwe Egberts commercial and creates a dyslectic name once you enter your name. It’s quite funny, if I may say so myself.

Try it at www.verbrudiostusselaar.be. (for the non-Dutch speakers, just enter your name in the middle of the screen and push the red button)

In Belgium ad agency McCann Erickson has launched the Life is Live campaign for Microsoft.

Microsoft wants to promote it’s ‘LIVE’ platform to the Belgian surfers and make it possible to register an @live.be email account and enjoy more LIVE features and tools as there are Live Messenger, Live Mail, Live Writer, Live Toolbar, Live Photo Gallery and not to forget Live Spaces.

To promote all this the campaign is quite neat. You, as a visitor can record a video an the campaign site, upload it and get rated by other visitors and friends via a tell-a-friend option. If a visitor with a recorded video gets in the top 20 of best rated video’s the visitor will get his 5 seconds of fame in a real live broad casted TV spot on national television in Belgium.

We at our company, Boulevart also recorded a video, because we were initially the ones that were going to build the platform and now want to win our 5 seconds of fame. Please vote for us.

(x-posted at Labs.Boulevart.be)

Without words …

via viralavatar

Jacqmotte, an excellent Belgian coffee brand, is about to launch a new gamut called Finest Selection. To give buzz Jacqmotte contacted (so it seems) Robert Hales for a video shoot. The whole concept of this promo is based on the Rorsachtest, the psychological ink spot test.

It is a scoop since this concept has never been used in a promo video.

Watching the video gives you the feeling of being kept hostage in an exotic destination and it is a good reason for leaving your computer untouched.

Please have a look at www.jacqmotte.be (only available in French and Dutch) on which you can download a screensaver version.

Myla, a London-based sex life accessories brand has launched a new ad. It’s a nicely sexed up Sony Bravia’s ‘Bouncing Balls‘ spoof.

With this ad called ‘Pleasure like no other‘, they are promoting their latest designer toy called Sphere.  Sphere, a ball shaped pleasure toy should be ideal for all-over body massages as well as for more intimate use, according to their website.

Created by London web agency Pod1.

Enjoy.

Here’s another Sony Bravia spoof made by Tango: Refreshment like no other.

(source: MediaGuardian.co.uk)

A very patient soul had set up a line of 10,000 coins as a domino. Amazingly done. Apparently it was a promotion for Vodafone’s The Big Idea show, featuring on Sky TV, where people can win £10,000 to get their business started.