soulcreation

Doing things differently leads to something exceptional.

Abslout always has exceptional things when it comes down to advertising. Also this video by TBWA NY is exceptional again. (via Fubiz) :

A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. See something different in an ABSOLUT WORLD. (from the ABSOLUT world on Youtube)

See the making of on Facebook: http://www.facebook.com/ABSOLUT

The Now network from Sprint. My first impression was wow. A colleague mentioned it’s been around for a while. Still it is a great concept.

Turn on the sound and listen to the facts and actions that occur now. Also pay attention to some small details like construction workers running over the screen. Or hover over a video to watch it and hover over the speakers to hear music. There are too many details to mentions. Experience the Now Network yourself.

It’s been about 5 years now that I live in this great city called Antwerp. At first I traveled around a it and lived in many other cities. But Antwerp is special. It’s a city near a river, the Schelde with a great industry and one of the biggest harbors in the world.

It’s also one of the places where you can find great fashion designers as there are Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, and many other.

But most Antwerp is the capitol of diamonds. Near the central station you can find many shops that sell these precious stones.

What makes Antwerp worth visiting is because the city center is so compact. As good as everything can be found ((bars, restaurants, hotels, movie theater, …) within walking distance or can be reached by easy accessible public transport.

Here’s a list of links with info or things worth visiting/seeing:

• Information about Antwerp
• Brabo
• Cathedral, more sightseeing and more sightseeing.
• Brewery De Coninck
• The Zoo, right next to the central station.

If you like shopping, please do visit the great website “Antwerp is the new Paris” which has a long long list of places for the shop-a-holic.

But the main reason for this post is that the company I work for, Nascom, has a campaign running (European Top Spots competition) for Club Vaio. All you need to do is register and define what makes your city special. There are several categories available for which you can add your favorites. If you participate you are in the running of winning a Vaio P Series notebook and a city trip.

If you digg Antwerp, please vote for one of the suggestions. Else please register and participate to support your own city.

Image via Wikipedia

Today I came across a pretty cool ad for Nestlé ’s Aero chocolate bar. It’s all about bubbles. Pretty obvious if you know (or don’t know) Aero is a tasty chocolate bar filled with lots of air bubbles.

The campaign is about skateboarding and balloons showing the experience of eating the bubbles in an Aero bar. In the ad you can see Bob Burnquist in action. Bob Burnquist, being one of the greater boarders out there, really seems to have fun.

Make sure to look at the making of as well.

Really a very nice ad made by JWT London focusing on a younger audience using skateboarders and fun music (Jacksons).

Focus on adults but pay attention to children. I really like what Kempertrautmann has created for Beate Uhse. A TV ad that makes use of a Rorschach Inkblot alike test. Adults will notice the subtle details which then slowly morph to a child friendly drawing.

(noticed on I believe in advertising)

The video below shows a strong and clear message: “Children know more about sex than they really want to know”.

Another clear message is: “Stop sexual abuse and leave children alone”.

A campaign from Scholz und Friends (Hamburg & Zurich) for Kindernothilfe.

First have a look at this funny viral campaign called Unexpected Performance at Stansted Airport. This viral was created by Rubber Republic somewhere in 2008 if I am correct.

Now Saatchi & Saatchi does the same thing on a much larger scale for T-Mobile. I guess it made some passengers smile that very morning on January 15 2009 in Liverpool Street Station.

This campaign also looks a bit similar to the fantastic stunt from Improv Everywhere performed in Grand Central Station (NY).

Talk about copy and improve. People from Saatchi paid attention to the work of others.

How great is this. Some guy named Jason decided to wear a different shirt for 365 days. Not just ‘a’ shirt! A shirt you or anyone can send him. Days are sold at “face value” so January 1 is $1 and December 31 is $365.”.

A brilliant but so simple idea.

What Jason will do in return is blogging about the day with your shirt, take pictures and video’s. To be more precise:

• Daily Video on YouTube & Ustream.tv
• Daily Photos on the blog & Flickr
• Daily Posts on the blog & Twitter
• Calendar (You/Your Company’s Logo & Website)

So far, all days until the end of June are sold out. This means he already generated US$ 16.471 just for these months. (calculation can be found in the comments on Marc Bowness blog (see link below)). The rest of the year some more days are sold, which means Jason is making good money so far.

If Jason will sell out all days of the year, and I hope he does, he will make US$ 66.795. Which to me sounds like a great amount of money for a ‘fun project’ of one year. I am sure there is no stress involved.

Marc Bowness asks himself if this would work in the UK or indeed, in any other country. Or is this one of those typically ‘American’ projects?

In his comments I replied that it can work everywhere. If you only try to generate enough buzz, you will get through it. Nowadays we all have enough connections to spread the word: Facebook, Linkedin, Twitter, …, all of your contacts in your address book. Spread the word amongst colleagues, friends, neighbours or hand out pamphlets in your local bakery/grocery store.

The only question that we all might have is ‘why didn’t I came up with that idea?”

Other examples:
- The Million Dollar Homepage
- The Big Word Project

Paddy Donnelly (from The Big Word Project) replied via Twitter that he has an interview with Jason, from I wear your shirt, on his blog.

Craverolanis for Hitachi.
Production by Películas Cortitas.
Video from 12/2007.

Here is a great campaign from DDB Amsterdam made for Centraal Beheer, a Dutch insurance company. The video dates back from a while ago but it just caught my attention. It’s hilarious.

Some other 2 videos made for the same company:

• UFO
• Acupuncture

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